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Wednesday, July 24, 2013

Panda – You Must Do Things Google's Way

Since February 2011, the way in which webmasters and site owners build site traffic has had to focus to a far greater extent on high-quality, useful and innovative content rather than traditional SEO. This is thanks go Google's ironically named Panda algorithm, which was the first of a string of new search algorithms which transferred many of the top positions in the results pages away from sites which are persnickety with SEO parameters to those with dependable and useful content. Of course, SEO tweaks are still quite important alongside important site improvements, but dealing with this shift and with the regular tweaks which Google releases are a fundamental part of maintaining site traffic.

The Site Killer

When the first Panda Algorithm was released, it affected the search ranking of 11.8 percent of all US search queries, shaking the business structures of many companies who's models depend on their web traffic. For example, sites with lots of links and advertisements but very little real content – which used to rank well with the right work – would be regarded as 'shallow content' and would loose out. Further to this, sites with separate pages which were specifically designed to flag search results according to their names, rather than performing a real function on the site, would get punished. The qualitative change, about which Google was vocal, is that SEO was to count for less and originality for more. As a direct result of this, sites like Examiner.com took a large hit, while dependable authority sites like broadcasters and large institutions benefited.

Surprising Mistakes

No algorithm is perfect, of course, meaning that it is possible for Panda to mistake an honest and dependable site for one which is trying to exploit the system. As SiteProNews observed, a few mistakes can mean that great content is missed by Google because of other facts about a site which look suspect – meanwhile, competitors who have their SEO-houses in order will gain the traffic. SiteProNews observed how a certain website which provided original and quality content and an honest service was loosing out, due to a variety of Panda's particulars. For example, the site featured a number of pages which were intended for authorized distributors of their product – featuring little more than variations for state and country parameters. It appeared that Panda was mistaking these pages for Doorway Pages: sparse pages (stuffed with keywords) which dubious sites use to attract hits then redirect to other places on their domain.

The site also featured 89 testimonials, each with its own post – this sounds great for customer relations, but Google would see this many separate posts, with no headings, no images and not that much content, very 'thin' indeed. As a response, the site put up a 301 redirection on each of these posts and aggregated them into a widget, embedded into the sidebar of the homepage. This enabled them to get the benefit of each review, while not making it seem like they were posting thin content. After these adaptations the site recovered its popularity, in one case jumping 55 page ranks.

Action Plan

So, any site owner who wishes to get great results will have to set about uploading some unique and useful content. Obviously, if this is your vocation then it shouldn't be a problem; if not then there are plenty of businesses to which webmasters can outsource the creation of unique material. It is important to remember that Google is providing a service to it's users, they seek to provide a page of search results which features a range of information from page to page, meaning that if a user doesn't find what they are looking for after their first click, they can go back, click elsewhere, and are likely to find what they seek in the end, this isn't possible if the content on all of the pages is similar. As a result, sites which upload content which resembles existing content or which is generic in nature will probably rank low because it will not provide new information to users. Moreover, it is not enough to be subtly different from competitors; an artificial intelligence is making the decision, so the distinction must be impossible to miss.

SEO is clearly still a necessary part of a webmaster's strategy for creating a popular site, but the era in which site owners could manufacture hits through playing the search engines is gone. In many ways SEO is now about making it so that a site doesn't hurt itself by offending one of Google's algorithms – this, alongside a few keywords, should be enough to let great content do the work.

This is guest post written by Lisa Patterson

Thursday, March 28, 2013

5 Nice Tutorials: How To Store Form Data Locally Using HTML5 and jQuery

HTML5 is quite handy when we talk about Local Storage of our form data. If you are using same form at different location of your website and telling users to enter the same information then you may ease your users by using HTML5 Local Storage property which allows you to store form data locally at first submission and shows the same form data with prefigured values when user trying to submit same form again but from different location of the website.

In this post I am sharing 5 very good tutorial to teach you how to use HTML5 Local Storage property to store your form data locally. These tutorials are very well described and easy to understand. If you have just started using HTML5 form then these tutorials are would be very informative to you.

Here's the following list of tutorials:

1. Store Form Data with HTML5 localStorage and jQuery

This is a very simplistic jQuery function utilizing localStorage that I devised to help meet a specific need for a local client here in Utah county. I have re-written it here to be more flexible.

2. Wrapping Things Nicely with HTML5 Local Storage

A very well described tutorial by Christian Heilmann posted on 24ways.org. In this helpful tutorial he has shared step by step guide to understand local storage using HTML5.

3. HTML5 & jQuery: localStorage forms

Working on a very cool new HTML5 application, I’ve had some useful experience with using localStorage. For those new to localStorage, it’s simply a way to store key and value pairs locally, meaning that like with cookies,  even after the user has left the page, data can be retrieved. It works differently from cookies in that the data is not stored on the server, rather its stored within the client web browser. It’s especially useful for forms and enhancing the user’s personal experience.

4. Using HTML5 localStorage on a form

HTML5 localStorage provides us with the ability to store named key/value pairs locally within a users browser, this means that the data stored in localStorage is still there even after a user has closed the browser, deleted their cookies or turned off their machine/device.

5. Storing Data the Simple HTML5 Way (and a few tricks you might not have known) 

This post is about the Web Storage API. Technically it’s been shifted out of the HTML5 specification and can now be found in it’s very own dedicated spec. But if it counts at all – it used to be part of the Web Applications spec.

Do you have any opinion please leave a comment or share this post in your social network. 

Sunday, November 25, 2012

How To Create jQuery Plugin 15 Must Read Tutorials

Now a days using jQuery is a real fun for web developers across the world and why not it is very flexible and interactive script that allows you write do more writing less.

Writing your own jQuery plugin is more challenging than using ready made plugin that is easily available on a click. For creating your own plugin you should have good understanding of javascript and have passion to learn jQuery.

If you are really keen about creating your own plugin than you should be able to create plugin after reading these very interesting tutorials. In this post I am sharing some really useful jQuery plugin tutorials that will help you in a better way.

Here's the list of tutorials:

1. jQuery  Plugin/Authoring


In this very first tutorial that is from jQuery website itself will help you to understand the basic fundamentals of plugin. It contains getting start guide that teaches you from the scratch.

2. Learn How to Create a jQuery Plugin by Jeffrey Way

You might think to yourself, “What is all the fuss with jQuery? You have to download a bunch of plugins to even make the library worth while.”. First, that isn’t true. Second, the jQuery library was specifically designed for that very purpose.

3. The Definitive Guide to Creating a Practical jQuery Plugin by Dan Wellman

In this article you’re going to be building our very own jQuery plugin step-by-step from scratch; jQuery makes this task exceptionally easy for us, giving us a simple method of packaging up our scripts and exposing their functionality, and encouraging the use of scalable and reusable object-oriented techniques.

4. How to Create Your Own jQuery Plugin by Elijah Manor

If you have never created a jQuery plugin, it takes just a few simple steps to get started. By following a handful of guidelines, you can develop a plugin that behaves and feels like a native jQuery method.

5. Create a custom jQuery plug-in by Kris Hadlock

jQuery is a powerful library that delivers all of the core functions you need when developing a JavaScript project. However, sometimes it's necessary to extend the core functions with custom code that helps you be more productive. In this article, learn how to create a custom reusable plug-in using the jQuery library.

6. Building Your First jQuery Plugin by Jeremy Martin

So you were out on your quest to find the answer to life, the universe, and everything, when blam, you found jQuery. Yes, I know, you were expecting 42, but too all of our surprise, it was jQuery. So what's next? Build your own plugin!

7. Learn How To Create Your Own jQuery Plugin by Giulio Bai

jQuery offers a very practical and easy way to build plugins, as well as a very good documentation on this subject. However, it could be useful to see how a plugin is written step-by-step.

8. Creating jQuery Plugins by Jack Slingerland

Not too long ago I decided to write a jQuery plugin for making the use of iScroll a little less painful. Since I made the plugin at work I’m not really at liberty to share it. But what I can share is a step by step tutorial for creating a jQuery plugin of your own.

9. My first jQuery plugin - how easy was that? by Richard Quick

I've been writing Javascript (on and off) for since 1999, and doing jQuery for over 2 years now. I've even gotten pretty good at it. So, I decided it was time to start writing my first actual jQuery plugin.

10. How to write jQuery plugins by Tim Kosch├╝tzki

jQuery, the most popular javascript library out there, is great for DOM abstraction. It allows you to encapsulate functionality into your own plugins, which is a great way to write reusable code. However, jQuery's rules for writing plugins are very loose, which leads to different plugin development practices - some of which are pretty poor.

11. Making a jQuery Plugin Truly Customizable by James Padolsey

Most if not all of the jQuery plugins out there have some level of customization. But very few of the plugin authors have mastered the very particular art involved.

Achieving the "optimum level" of customization is a bit of a balancing act… go too far either way and you've got an unusable plugin!

12. Creating a jQuery plugin by Mike Barlow

In this tutorial, we’ll show you the basics of how to create your very own jQuery plugin by showing you how to create a jQuery accordion. This tutorial assumes you already have a working knowledge of html, css and some jQuery.

13. How to create a jquery plugin from scratch in 3 easy steps

jQuery plugins are a great way to reuse a certain functionality you find yourself using all the time. Whether you make a Plugin for yourself or share it with the world Plugins will save you a lot of time. The best thing about Plugins is that they are really easy to make! Let’s get started.

14. Develop your own jQuery plugin by Adrien Gueret

jQuery is arguably the most popular of the JavaScript libraries, and its popularity only continues to grow. A lot of websites have adopted jQuery for the dynamic effects that it can produce to create sleek, professional user experiences.

15. How to Make a jQuery Plugin - Tutorial for Beginners by Greg Sidelnikov

In this tutorial you will learn about 2 different jQuery plugin patterns (pattern A and pattern B) -- by the end of this tutorial, you should be able to grasp the basics behind writing custom jQuery plugins.

Do you have any opinion please leave a comment or share this post in your social network.

 

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